About SABMiller India

History:

2000-01: Entered in July 2000 with JV and later acquisition of Narang Breweries (UP)

2002: Acquired Mysore Breweries (MBL) with 2 breweries in west and south , Rolled out Knock Out nationally
2003: Acquired Rochees Breweries in February, Formed JV with Shaw Wallace, later acquired
2006: Acquired Fosters India
2007: Launched Peroni Nastro Azzurro, a premium Italian brand, one of the top fifteen beer brands in the world in select cities
2008: Launched Indus Pride, India first 100% malt beer in Rajasthan. A year later it was launched in Karnataka

SABMiller India

Investment: Since arriving in India in 2000, SABMiller has invested over USD 500 Million.
Capacity: With 10 high quality breweries located strategically across 9 states in India. SABMiller India has a market capacity of 5.7 Million HL. The company’s brewery in Andhra Pradesh is India’s first brewery to have a capacity of 1.5 Million HL, which is twice the size of the second largest brewery in India.

Workforce: SABMiller India is well placed to service the markets quickly and efficiently with a dedicated workforce of over 3800 people.

Market Position: In a span of just 10 years SABMiller India has been able to corner one-third share of the Indian beer market. It has performed remarkably well in strong beer segment with Haywards 5000 and Knock Out. Together they constitute 31% market share of the strong beer market in India. Royal Challenge and Fosters are also very popular in the mainstream mild segment and together constitute a market share of 28%.

Innovations: SABMiller India offers the widest range of pack sizes for beer in India, which includes 650 ml bottle, 330 ml bottle, 500 ml can, 330 ml can, 50 litre draught and 30 litre draught. SABMiller has also used its global expertise to create many firsts in India including the use of one-way bottles, flash pasteurized draught standards, and Haywards Black — a genuine stout beer.

Social commitment: SABMiller India has undertaken a range of citizenship initiatives.
With the objective to improve the barley supply chain, SABMiller India initiated a ‘Malt Barley Development Programme’, called Saanjhi Unnati (“Progress through Partnership”) in Rajasthan in the 2005. This project assists the farmers and local community in maximizing land use and securing good income. It has now grown to 15 Centres in 4 districts of Rajasthan with membership of over 8000 farmers.

SABMiller India, as a company recognizes HIV/AIDS is a major threat to the world of work. In 2007 it started its HIV/AIDS internal workplace programme jointly with International Labour Organization (ILO). The programme has been extended to supply chain (truckers) and trade (liquor retail outlets)

Water is one of SABMiller India’s top Sustainable Development priorities. This is reflected in the “5R” water management strategy which has internal measures to Reduce, Recycle, Reuse and external measures to Replenish and Redistribute.

To know more about SABMiller India`s social commitments click here