This February, we had a single minded purpose. To infuse the smooth nature of Royal Challenge into Hyderabad. To this end, we organized various events to provide
one lucky person the opportunity to share the stage with India's smoothest singer, Shaan. Tickets to his show were also up for grabs. From singing in our karaoke contests to indulging our smooth menus, the people of Hyderabad embraced the smoothness of Royal Challenge. And we signed off on a grand note in the form of a Shaan concert. Needless to say, Hyderabad responded with great enthusiasm and over 40,000 people showed up to partake in the festivities. The campaign was a huge success.
