We want a sociable world where our beers are developed, marketed, sold, and consumed with high regard for individual and community wellbeing.
Our beers add to the enjoyment of life for the overwhelming majority of our consumers. Beer has a long history at the heart of social occasions and celebrations. The harm from its abuse however, can be serious for individuals, communities and society. We must boldly do our part to help tackle the problems caused by the harmful use of alcohol.
We will make beer the natural choice for the moderate and responsible drinker. Our comprehensive policies help our employees and partners to meet our demanding standards on producing our products to encourage responsible consumption. Our sound principles are backed by programmes to reduce the harmful use of alcohol.
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