SAB Miller’s new brand

DNA, 7-October-2008

The beverage giant SAB Miller launched its new brand the Indus Pride’ from the Pink city on Monday. “Indus Pride complements the ‘Indian Identity’ mixed with global outlook with the flavours of traditional India”, said Apurv Nagpal, marketing director of SAB Miller India. He also declared the launch of company’s purely malt non-alcoholic, ready to drink beverage with full, rich and unique flavour. The company claims that it is 100% malt beer which lends a rich flavour and aroma, inspired by the celebration of Indian passion that distinguishes it from other existing brands.