SABMiller India

SABMiller India organizes Nukkad Natika
A social initiative by the Company to promote Responsible Behaviour

Pune 16th-January-2010

Team from SCIT were the eventual winners in the closely competed Nukkad Natika competition at SIIB annual fest Ignisense 10.

SABMiller India hosted a Nukkad Natika in association with Symbiosis Institute of International Business at its Annual Fest ‘IGNISENSE’10’ and invited creative youth to join their fight to Awaken India. The event took place at the SIC auditorium in the SIIB campus. Students from universities, Management institutes, and theatre groups participated for the coveted first prize

Ignisense’10 was a two day long event and hosted a wide range of events based on Marketing, Finance, Supply Chain Management, HR and Agribusiness. Not only formal events, but the gala fest had also arranged for a lot of fun filled activities like an Inter College Fashion show, a Rock Show, Dance Competitions and a Celebrity Night.

The ‘Nukkad Natika’ competition saw students from different institutes enacting in a 20 minute skit on the theme of Responsible Behaviour- HIV/AIDS and Irresponsible Drinking. Talking, SABMiller’s unique online initiative, a comprehensive guide to alcohol was also a part of the annual fest.

In all 4 teams qualified for the final round. The competition was stiff as each team gave outstanding performance. In the end, it was a close finish with Symbiosis Center of Information and Technology (SCIT) just edging past local theatre group Fire Weavers to bag the coveted 1st prize of Rs 10000.

Mr. Sundeep Kumar, Director - Corporate Affairs, SABMiller India, said, “We are extremely happy to be associated with SIIB during their Annual Fest, Ignisense’10. This has given us the opportunity to spread the message of responsible behaviour in the society, be it concerning HIV AIDS or irresponsible drinking. As a responsible corporate, SABMiller is always willing to extend its support towards such initiatives which can make a difference to the community”.

The theme of the play brought into focus the fact that students at university levels are also contributing towards spreading awareness on crucial social causes like HIV AIDS and drunken driving.