SABMiller India

SABMiller India promotes social causes at the MDI annual cultural event ‘Imperium 2009’

Gurgaon, 15th-November-2009
Teams performing Nukkad Natika`s at MDI`s annual fest imperium
SABMiller India, one of the leading brewers in India, were one of the sponsors at the 3 day annual fest of Management Development Institute (MDI) Imperium 2009 in Gurgaon. Management Institutes from all over India participated in this cultural event which had students performing in fun filled events. First day of the fest occupied students with an exciting dance extravaganza ‘Gusto’ which was a mélange of racing heartbeats and gyrating bodies. ‘Panache’ a great ensemble of couture descends, captured hearts on the second day. Nukkad Natika was the icing on the cake of the three day long extravaganza with some enthralling performances. Jesus and Mary College won the first prize and Kamla Nehru College was a close second.

The ‘Nukkad Natak’ competition was sponsored by SABMiller India where students from different institutes enacted in a 20 minute skit on the theme of Responsible Behaviour- HIV/AIDS and Responsible Drinking. Talking, SABMiller’s unique online initiative, a comprehensive guide to alcohol health was also a part of the fest.

The theme of the play brought into focus the fact that students at university levels are also contributing towards spreading awareness on crucial social causes like HIV AIDS and drunken driving.

Mr. Sundeep Kumar, Director, Corporate Affairs and communication, SABMiller India, said, “We are extremely happy to be associated with MDI during their annual fest, Imperium 09. This has given us the opportunity to spread the message of responsible behaviour in the society, be it concerning HIV AIDS or irresponsible drinking. As a responsible corporate, SABMiller is always willing to extend its support towards such initiatives which can make a difference to the community”.