SABMiller plans 100% barley sourcing from farmers in five years

17th Feb, 2011
Publication - Hindu Business Line
SABMiller India plans to procure malt barley requirements for its breweries directly from farmers in the next five years. The Indian subsidiary of the $26-billion London-based beer major owner of brands such as Foster's, Haywards 5000 and Knock Out consumed around 75,000 tonnes of barley last year. Of this, 18,000 tonnes were sourced from farmers and 3,000 tonnes from traders. The balance 54,000 tonnes were bought in direct malt form from domestic malters, including Barmalt India and The Malt Company India Pvt Ltd. Mr Sundeep Kumar, Director (Corporate Affairs) of SABMiller India, said at a company-organised media field visit at Alwar,” with sale volumes growing by 14-15 per cent annually, our barley requirement would double to 150,000 tonnes in the next five years, which we intend meeting 100 per cent through direct farmer purchases. In the current year itself, we are targeting 30,000 tonnes from this route.”