SABMiller India
SABMiller India
SABMiller India
SABMiller India SABMiller India SABMiller India

SABMiller India and ICRISAT collaborate to improve rural livelihoods through integrated water resource management

Partnership driving Crop productivity enhancement, soil and water conservation and livelihood generation for small farm holders
• Additional water storage capacity of more than 30000 m3 leading to groundwater recharge of about 75000m3
• Increase in moisture content by 10% in the case of black soils and 5 % in case of red soils.
• Increasedcrop yield - Chickpea by 35%, Cotton 12%, Paddy Grain 15%, Sugarcane 8%
• Increased income of Rs 50,000 per family per annum benefitting 52 families
• Total profit made by Self Help Groups over a year is Rs1,20,000
• 257 litres increase in milk production per day

Andhra Pradesh, Feb 18, 2013: SABMiller India, the Indian arm of SABMiller Plc, one of the leading brewers in the country showcased the results of their collaborative Integrated Water Resource Management project in partnership with International Crops Research Institute for the Semi-Arid tropics (ICRISAT). The initiative is in line with SABMiller`s global stewardship efforts.

Launched in 2010, the project spread over four villages; Fasalvadi, Shivampet, Venkatakishtapur and Chakriyal, covering 2526 households with a total population of 12,940 on an area of 4500 hectares,applies Integrated Genetic and Natural Resource Management (IGNRM) approach to bring about sustainable management of water and enhanced livelihoods within the watersheds. Mr Dinakar Babu, Collector Medak District felicitated the progressive farmers from the project villages and visited the project sites on this occasion.

Through this initiative the attempt has been to develop sustainable water resources in the surrounding areas while contributing to improving the livelihoods of the people dependent on agriculture. This has been attempted by improving agricultural productivity by adopting rainwater conservation and harvesting and building capacity of the farmers in the selected villages to develop sustainable water management practices that enhance groundwater availability and use efficiency. As a result of interventions so far, on an average, chickpea grain yields have increased (mean) by 35%, cotton by 12%, paddy grain 15% and sugarcane by 8%. Further, the income for small and marginal farmers has increased by Rs4730/hectare (20%) for chickpea, Rs5730/hectare (11%) for cotton, Rs4270/hectare (10%) for paddy and Rs19360/hectare (8%) for sugarcane.

The project also caters to providing micro entrepreneurship opportunities to approximately 150 women from the Self Help Groups (SHG) through the Spent Malt programme.These women collect malt from the SABMiller India local brewery (Charminar brewery) and circulate it across to farmers in the villages for feeding milch animals. It is a win-win project, as the farmers benefit from significant increase in the production of milk from 1 litre per day to 3-5 litres of milk per day and on the other hand, the SHGs have made a total profit of Rs 1, 20,000 over a period of a year.

Speaking on the occasion Mr. Ajit Jha, Director- Corporate Affairs and Communications, SABMiller India said, “We are working towards creating an increasingly holistic approach to water stewardship. In addition to our on-going efforts to reduce, reuse and recycle water within our own breweries, we are working to drive performance improvement in water efficiency, enhance focus on water availability assessment and externally support collaborative resource management initiatives in Andhra Pradesh along with States like Rajasthan and Haryana.”

Commenting at the event, DrSuhas P Wani, Assistant Research Program Director, ICRISAT said, “The results achieved and response of the farming community in the watershed towards the various initiatives introduced over the last 3 years has been very encouraging. The crop yields have increased by 10 to 35%, income generating activities have added net income of Rs. 25 lakh for 50 families having animals. Such projects demonstrate the importance of having partnerships (SABMiller India & ICRISAT) to manage water efficiently and benefiting farmers through inclusive market oriented development (IMOD) and improving their livelihoods in the process.”

According to farmer Mallesh from village Fasalvadi, “My association with SABMiller India and ICRISAT has been very beneficial. It has helped me get better crop yield and earn more by using IGNRtechniques. It has also helped us understand how to use water more efficiently”.

SABMiller India is also participating in water 4 crops initiative as part of the Indian consortium led by ICRISAT to explore the use of treated wastewater to increase agricultural productivity and the livelihoods of smallholder farmers in India. As co participants of the Water Futures Partnership, along with WWF and GIZ, It is working towards building the business case and creating mechanisms for companies to engage in local collective action to help address shared water risks facing businesses, communities and ecosystems.

About SABMiller India

SABMiller India, the Indian arm of SABMiller Plc is one of the leading brewers in the country. The company serves the market with ten breweries with popular brands such as Haywards, Knock Out, Royal Challenge, Foster`s, Miller High Life and Indus Pride and also markets its premium international brand PeroniNastroAzzurro.

AAbout SABMiller Plc

SABMiller plc is one of the world’s leading brewers with more than 200 beer brands and some 70,000 employees in over 75 countries. The group’s portfolio includes global brands such as Pilsner Urquell, PeroniNastroAzzurro, Miller Genuine Draft and Grolsch; as well as leading local brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia) and Tyskie (Poland). SABMiller also has growing soft drinks businesses and is one of the world’s largest bottlers of Coca-Cola products.In the year ended 31 March 2012 the group reported EBITA of US$5,634 million and group revenue of US$31,388 million. SABMiller plc is listed on the London and Johannesburg stock exchanges


The International Crops Research Institute for the Semi-Arid-Tropics (ICRISAT) conducts agricultural research for development in Asia and sub-Saharan Africa with a wide array of partners throughout the world. Over 2 billion people, of whom 644 million are the poorest of the poor, live in the semi-arid tropics, which cover 55 countries. ICRISAT (a non-profit, non-political organization) and its partners help empower these poor people to overcome poverty, hunger, malnutrition and a degraded environment through better and more resilient agriculture. ICRISAT is headquartered in Patancheru near Hyderabad, Andhra Pradesh, India, with two regional hubs and five country offices in sub-Saharan Africa. ICRISAT is a member of the CGIAR Consortium.

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For more information, please contact:
Genesis Burson-Marsteller |
Email: Uma Sethumadhavan / Yamini Thapa
Contact No: +9999-886-574 / 9999-067-127

Amit Nanchahal
Manager Corporate Communications and PR
SABMiller India
Contact No: +8130-463-737

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