SABMiller India
SABMiller India
SABMiller India
SABMiller India SABMiller India SABMiller India
 

Recycled waste water from beer to improve agricultural production in India

SABMiller partners with ICRISAT to treat wastewater to increase agricultural productivity and livelihoods of farmers
 
New Delhi Feb 5, 2013: SABMiller, one of the world’s largest brewers, announces that it is part of the Indian consortium led by the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) to explore the use of treated wastewater to increase agricultural productivity and the livelihoods of smallholder farmers in India.

The project, also referred to as ‘Water4Crops-India’ led by Dr Suhas P Wani, Assistant Research Program Director, Resilient Dryland Systems, ICRISAT is a mirror of EU’s Water4Crops project consortium led by the Istituto di Ricerca Sulle Acque – Consiglio Nazionale Delle Ricerche (IRSA-CNR), Department of Bari, Italy. The Four year Indo-European collaborative project is co-funded by the department of biotechnology, government of India and the European commission with a total funding of 12 million Euros.

Meenakshi Sharma, SABMiller India Vice President of sustainability and communications says: “Here in India, we pioneered the model of water stewardship which has now been adopted globally by SABMiller operations. In addition to our on-going efforts to reduce, use, reuse and recycle water within our own breweries, we now seek to protect and redistribute water through our value chains. By exploring ways to integrate bio-treated wastewater reuse with enhanced water use efficiency to support the green economy in India, we are hopeful of creating an increasingly holistic approach to water stewardship”.

ICRISAT’s Director General Dr William Dar says: "Water reuse is of critical importance to the semi-arid regions of the world. Following our successes with rainwater harvesting and management, we will now lead the Indian consortium in venturing into recycling industrial and domestic wastewater for agricultural use to improve the livelihoods of the rural poor particularly those in the country’s dry land areas.”


The Water4Crops- project is unique as national and international research organizations and universities have joined hands with private entrepreneurs to find a win-win solution to wastewater disposal. The project explores recycling of treated waste water (grey water) from domestic uses and industrial wastewater to benefit farmers, industries, researchers as well as government organizations

About SABMiller India
SABMiller India, the Indian arm of SABMiller PLC is one of the leading brewers in the country. The company serves the market with ten breweries with popular brands such as Haywards, Knock Out, Royal Challenge, Foster`s, Miller High Life and Indus Pride and also markets its premium international brand Peroni Nastro Azzurro.

About SABMiller Plc
SABMiller plc is one of the world’s leading brewers with more than 200 beer brands and some 70,000 employees in over 75 countries. The group’s portfolio includes global brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch; as well as leading local brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia) and Tyskie (Poland). SABMiller also has growing soft drinks businesses and is one of the world’s largest bottlers of Coca-Cola products.

In the year ended 31 March 2012 the group reported EBITA of US$5,634 million and group revenue of US$31,388 million. SABMiller plc is listed on the London and Johannesburg stock exchanges
For more information, please contact:
Genesis Burson-Marsteller |
Email: Uma Sethumadhavan / Yamini Thapa
Contact No: +9999-886-574 / 9999-067-127

 
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