SABMiller India
SABMiller India
SABMiller India
SABMiller India SABMiller India SABMiller India

SABMiller India organizes a street play competition at IIFT to highlight social issues

Management Colleges perform on responsible drinking and awareness on HIV/AIDS
New Delhi, 25 Nov, 2012: Unlike a lazy Sunday afternoon, theatre teams of management colleges came together to participate in a street play competition organized by SABMiller India on responsible drinking and spreading awareness on HIV/AIDS. The street play competition was organized at the annual festival of The Indian Institute of Foreign Trade (IIFT) ‘Quo Vadis 2012.’

Teams from colleges like USS IGIT, IIFT along with other teams Wings Cultural Society and FairTrade Forum India enacted a 20 minute skit on their assigned themes on responsible drinking and HIV/AIDS. Two best performing teams USS IGIT and FairTrade Forum India were awarded total prize money of Rs. 80,000 whose performance was moderated by well known theatre actor/director and a street theatre activist Manohar Khushalani. The winning team will also get a chance to perform at a social event hosted by SABMiller India.

“We are delighted to be associated with The Indian Institute of Foreign Trade during their annual fest ‘QUO VADIS 2012’. It is a great opportunity for us to reinforce the message of responsible drinking and spread awareness about HIV/AIDS through the medium of street play. As a responsible corporate citizen, SABMiller India remains willing to extend its support towards such initiatives that can make a difference to the community and its well –being” said Mr. Ajit Jha, Director - Corporate Affairs and Communication, SABMiller India.

To further reinforce the message on responsible drinking, a Twitter campaign ‘Tweet-a-thon’ was organized by SABMiller India at ‘Quo Vadis 2012’. People tweeted messages on responsible drinking and took pledges to promote road safety behavior. The most number of tweets and re-tweets won free goodies from SABMiller India’s ‘Respect the Road’-Don’t drink and drive campaign.

Promoting responsible drinking & spreading awareness about HIV/AIDS are key sustainable development priorities of SABMiller. The company has been supporting and organizing street plays across various management colleges in India like Symbiosis (Pune) and MDI (Gurgaon).

About SABMiller India
SABMiller India, the Indian arm of SABMiller PLC is one of the leading brewers in the country. The company serves the market with ten breweries with popular brands such as Miller High Life, Foster`s, Knockout, Haywards, Royal Challenge and Indus Pride and also markets its premium international brand Peroni Nastro Azzurro.

About SABMiller Plc
SABMiller plc is one of the world's largest brewers with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world's largest bottlers of Coca-Cola products.

Street Play Competition

For more information, please contact:
Genesis Burson-Marsteller |
Email: Uma Sethumadhavan / Yamini Thapa
Contact No: +9999-886-574 / 9999-067-127

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