MORE ABOUT ROYAL CHALLENGE
Royal Challenge Premium Lager is now the largest selling mild beer brand in many large beer markets, including Andhra Pradesh, Uttar Pradesh and Orissa. Besides being available across most states in India, Royal Challenge Premium Lager is also exported to USA, Europe, Middle East, Australia and Hong Kong.
Brewed from select malts and imported hops, on a specially developed recipe by the brewmasters from SABMiller, one of world’s largest brewers with over a hundred years of heritage, Royal Challenge symbolizes a perfect harmony between the high art of brewing and the assurance of modern technology.
Royal Challenge Premium Lager offers a difference with an edge. Besides its international class packaging, premium image and path breaking advertising, what sets the brand apart is the long brew cycle which lends it a distinctly smooth and easy flowing taste.
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