Alcohol Manifesto

Introduction
Alcohol beverages, consumed responsibly, can make a positive contribution to the quality of life of those who choose to use them. There is an expanding body of scientific evidence to show that responsible consumption by those not at risk is compatible with a balanced and healthy lifestyle and, to this end, SABMiller takes pride in offering its brands. At the same time, it cannot be denied that excessive or irresponsible consumption of alcohol can result in negative personal, social or health consequences and SABMiller acknowledges its responsibility to attempt to effectively address these consequences.

Objective

• To promote responsibility in the use of beverage alcohol, as part of a healthy lifestyle, while at the same time endeavouring to prevent alcohol misuse and abuse.
• In our commercial communications, to promote our own brands among those of legal drinking age who have made the decision to consume alcohol beverages.
• To ensure that the commitment to responsibility remains seamless across all SABMiller group companies, while at the same time acknowledging cultural differences and differences in approach dependent on the nature of the company’s investment in a particular country.

• In addition to complying with existing national legislation, statutory regulations and industry self-regulatory codes, group companies adhere to the SABMiller plc Code of Commercial Communication.
• Internal compliance committees monitor and review commercial communications and ensure that these comply with the letter and the spirit of the Code.
• Wherever appropriate, SABMiller plc group companies include responsible messages in commercial communication.
• SABMiller plc group companies have an employee alcohol policy in place, which provides guidelines on responsible behaviour.
• SABMiller plc group companies take steps to educate the retail trade on the responsible use of the company’s products and, in particular, to prevent the serving of underage or intoxicated patrons.
  6. SABMiller plc group companies take steps to educate consumers on the responsible use of the company’s products and in particular on such issues as underage drinking, and drinking and driving.
• SABMiller plc group companies encourage, where possible, efforts to collect data on patterns of alcohol consumption and associated problems, and encourage research projects that will provide data to direct efforts to combat misuse.
• SABMiller plc group companies cooperate with, and positively influence, the alcohol industry nationally and internationally to promote the responsible use of alcohol.
• SABMiller plc group companies collaborate with relevant national and international authorities, and non-governmental organisations, to develop effective controls and programmes to promote responsible alcohol use.
• SABMiller plc group companies formally report on progress made in terms of the policy.