Yaaron Ka Tashan
 
Haywards Black Stout Beer
 

Haywards 5000 announced mega initiatives for 2008 and signed Bollywood’s leading macho men – Sanjay Dutt and Sunil Shetty as the brand ambassadors. For the first time ever, these two stars shot an elaborate TV campaign for Haywards 5000.

The campaign theme has been personally created by Piyush Pandey, Executive Chairman and National Creative Director, Ogilvy and Mather, as it involved the film industry’s biggies.
 

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In sync with Haywards 5000’s strong and slick image, the unique plot of the ad revolves around an action theme wherein Sanjay and Sunil, at their stylish best, use Haywards 5000 bottles as ammunition to fight against the goons trying to rob the pub. The commercial involves Sanjay’s Matrix-style sequences and Suniel’s class act. The commercial was shot at the Ramoji Rao Film City, Hyderabad and took 3 days to shoot as it involved complex action sequences.

Stunt Director William, who is currently working on various Bollywood projects, was specially called from Thailand to perfect the action. The director of the commercial, Vishal Mangalorekar from Infiniti Films, has previously worked with numerours stars including Hrithink Roshan, Aishwarya Rai and Saif Ali Khan to name a few.
 

The commercial is running on all leading TV channels across the country.

 

Haywards 5000 has also shot a viral campaign with Sanjay Dutt promoting “Mardangiri” as a concept. The theme idea is to make today’s men recall and reinstill values of being real men. The viral has been promoted through various news channels like Aaj Tak, Star News and Live India. A new microsite is being created to promote the viral through the internet.

Commenting on these initiatives, Apurv Nagpal, Director, Marketing , SABMiller India said, “Haywards


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5000 is loved by Indian consumers for its strong, masculine attributes and association with stylish Bollywood action heroes like Sanjay Dutt and Sunil Shetty will strengthen this bond further. Over the years, this brand has achieved an iconic status and we hope to take it to newer heights by initiatives such as these.”

Haywards 5000 is appreciated by consumers for its strong & macho attributes, and these qualities areamply reflected by Sanjay Dutt


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and Sunil Shetty in their reel and real life.
 

Lets hear from Sanjay and Sunil !!

Actor Sanjay Dutt says, “I am very happy to be associated with Haywards 5000 as it is a sturdy Indian brand which reflects my character’s strength and has stood the test of time.”

Sunil Shetty adds, “I appreciate the values that Hayward’s 5000 stand for and it is great to be associated with it.”